LG to focus on smartphones, spokesperson says

An LG spokesperson recently said the company will focus on its smartphone devices moving forward.

The global smartphone market has significantly impacted the wireless industry, and the world's fourth-largest mobile manufacturer, LG, is moving away from tablets to focus its efforts on the smaller of the two devices, company spokesperson Ken Hong told the Bloomberg.

LG, which launched its second tablet earlier this year, tried to make a dent in a market currently dominated by Apple. The news source cited a study conducted by research firm DisplaySearch, which said that the tablet industry will reach approximately $78 billion in 2012, with much of the revenue coming from Apple.

Bloomberg also reported that LG is hoping its Optimus line of Android-powered smartphones will help turn the company's success around after being surpassed by Apple. Hong told the news provider that the manufacturer still wants to produce Windows phones moving forward, in addition to leveraging Android.

Smartphones where the money is

To say smartphones have influenced current wireless operations may be an understatement. In addition to consumer acceptance, employees are adopting these devices as a way to stay connected with colleagues and the company network anytime, anywhere. With this level of enthusiasm from both parties, LG may be onto something regarding their future manufacturing tactics. Market research firm IDC said vendors shipped 398.4 mobile units – which include antiquated feature phones – during the first quarter of 2012.

But the real development, according to IDC, is the continued adoption of smartphones. Manufacturers shipped more than 145 million smartphones during the period, increasing 42.5 percent from the previous first quarter.

Samsung and Apple dominated smartphone shipments during the quarter, combining to account for 53.3 percent of all units, according to IDC.

"Apple launched its popular iPhone 4S in additional key markets, most notably in China, and Samsung experienced continued success from its Galaxy Note smartphone/tablet and other Galaxy smartphones," IDC senior research analyst Ramon Llamas noted. "With other companies in the midst of major strategic transitions, the contest between Apple and Samsung will bear close observation as hotly-anticipated new models are launched."

In a separate study, IDC recently announced that worldwide mobile handset shipments are projected to grow by more than 4 percent in 2012, reaching 1.8 billion units. Sales will reach 2.3 billion units by 2016, IDC said. Smartphone shipments are expected to reach 686 million this year.

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