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Three issues MVNOs need to address to succeed in the new market

Posted by Jennifer Shin on Apr 1, 2015 8:43:00 AM

According to industry analyst Ovum Telecoms, the mobile virtual network operator (MVNO) market is expected to double by the end of 2018. As mobile network operators (MNOs) continue to realize the value of partnering with MVNOs to increase their own market penetration and share in vertical market niches, they’re welcoming a bunch of new companies and categories to the MVNO game, such as banks, retail chains, and media companies. 

As the marketplace heats up, competition increases, and mobile service providers fight to establish unique brand identities and value, MVNOs will have to focus on three key issues to succeed and grow:

Topics: MVNO

Understanding the three types of MVNOs

Posted by Jennifer Shin on Mar 18, 2015 8:48:00 AM

Not all mobile virtual network operators (MVNOs) are the same. While to the unsuspecting consumer that might not appear to be true, in reality there is a range of company, network, and service types. We’re going to take a look at the three basic MVNOs in this post:

Streamlining the Billing Process for the MVNO and the Subscriber

Posted by Jennifer Shin on Mar 11, 2015 10:17:56 AM

Nothing is more critical for subscriber retention than streamlined billing solutions for MVNOs. But billing for MVNOs is not at all like billing for traditional wired or mobile network operators. MVNOs, because they’re virtual, often have much greater flexibility in their offerings – mixing and matching voice, data, content, and multi-play packages to meet market demand and create unique brand identities.

In fact, the rapid proliferation of revenue resources for MVNOs – things such as applications, third-party services, and content – present unparalleled opportunities to expand their subscriber bases and profits. But they also present potential revenue and billing pitfalls in the form of rating and charging issues, fraud, bill shock and, ultimately, subscriber leakage and churn. So what’s an MVNO to do? Streamline the billing process as much as possible to benefit back office operations and the subscriber. 

Topics: OSS BSS Systems, Wireless Billing, BSS Software, MVNO

Getting the most out of your BSS/OSS

Posted by Jennifer Shin on Mar 6, 2015 8:30:00 AM

The mobile marketplace moves at the speed of light. To ensure that your MVNO operation moves along with it, it’s important to have a BSS/OSS that is agile and versatile enough to enable you to quickly create, bundle, sell, and deliver a variety of products and services to subscribers. It’s all about making it easy for today’s tech-savvy consumers to get what they want from you, self-configure and customize it, and be able to use it almost instantaneously. On the back end, you have to be able to perform real-time credit checks; provision accounts; match discounts, rates, and charges to offers and implement everything right now. Can’t keep up? Then you face a high risk of subscriber leakage and churn. What’s the answer? A hardcore BSS/OSS platform capable of high-bandwidth performance and rapid scalability to meet relentless market demands. 

So how can you make all this happen, gain marketshare, and still make your margin?

Topics: OSS BSS Systems, OSS Software, MVNO Software, BSS Software, Mobile, MVNO

Key Factors in MVNO Success

Posted by Jennifer Shin on Mar 4, 2015 8:44:00 AM

Not all MVNOs are successful, but the majority of the ones that are share certain traits. If you’re planning a launch, understanding what has worked for others – and what has not – is a great way to help stack the cards in your favor.

In a comprehensive report released a couple of years ago, industry consultant Telecom Advisory Services studied several successful major MVNOs, including TracFone and Virgin Mobile, to uncover their secrets to success. Here’s a summary of the traits these successful MVNOs had in common (some of which we recently discussed in our Tips Pt. I and Pt. II posts):

Topics: OSS BSS Systems, BSS Software, Mobile

5 more tips for succeeding in a challenging MVNO environment – Part II

Posted by Jennifer Shin on Feb 25, 2015 8:25:00 AM

In our last post, we provided five tips to help mobile virtual network operators (MVNOs) – especially new ones – succeed in a challenging and competitive mobile market. In this post, we have five more tips to help not just start-up MVNOs, but established ones as well:

Topics: MVNO

5 tips for succeeding in a challenging MVNO environment – Part I

Posted by Jennifer Shin on Feb 18, 2015 8:43:00 AM

Competition can be tough out there. Most industry experts will put keeping cost and debt low at the top of the list for success. To do that, it’s important to keep your infrastructure lean and mean, streamline your entire mobile delivery environment from back end to device, and work closely with experienced mobile network operator (MNO) and mobile virtual network enabler (MVNE) partners who can help you deliver real value, savings, and a quality experience to your subscribers.

Topics: OSS BSS Systems, OSS Software, BSS Software, MVNO, MNO

Be Our MVNO

Posted by D'Ana Guiloff on Feb 14, 2015 8:00:00 AM

Love is in the air today. Are you IN love with your MVNE? You should be.
Check out just a few reasons why we would be a great match for you:

Topics: MVNO, MVNE

The MVNE/MVNO Relationship

Posted by Jennifer Shin on Feb 13, 2015 8:46:00 AM

With Valentine’s Day on many people’s minds, this might be a good time to continue talking about relationships, which I started in my previous post, only this time it’s the relationship between an MVNO and an MVNE (that’s us). After all, behind most successful MVNOs stands an MVNE lending a helping hand.

What makes this kind of relationship so valuable is the ability of an MVNE, or mobile virtual network enabler, to take away many of the pains associated with back office and front-end operational activities through a comprehensive, turn-key BSS/OSS platform built specifically for mobile. This is especially valuable for a postpaid MVNO/MVNE relationship because of the BSS/OSS complexity involved deploying a postpaid customer management platform that can include managing provisioning, mediation, rating, customer care, billing, and other back-office services. A prepaid platform, of course, has its own challenges as well, including the need to actively track customer usage in real time to avoid service disruption and an unfavorable customer experience.

Topics: OSS BSS Systems, OSS Software, BSS Software, MVNO, MVNE

MNOs and MVNOs: A view from the customer’s perspective

Posted by Jennifer Shin on Feb 11, 2015 8:47:00 AM

It’s February and love is in the air, but for MVNOs that don’t pay close attention to their customers, there may be some love lost. That’s why it’s so important to make sure that you, as the network provider, always view your relationship through the eyes of your subscribers. Nothing will make a subscriber relationship fail faster than neglect or indifference on the part of the MVNO.

Topics: Subscriber Loyalty, MVNO, MNO