Not all MVNOs are successful, but the majority of the ones that are share certain traits. If you’re planning a launch, understanding what has worked for others – and what has not – is a great way to help stack the cards in your favor.
In a comprehensive report released a couple of years ago, industry consultant Telecom Advisory Services studied several successful major MVNOs, including TracFone and Virgin Mobile, to uncover their secrets to success. Here’s a summary of the traits these successful MVNOs had in common (some of which we recently discussed in our Tips Pt. I and Pt. II posts):