eCommerce and mobile are two markets that were made for each other. Last year alone, consumers bought over $1.5 trillion of stuff with their mobile devices. While the ability to shop from the comfort of your own home and have purchases show up on your doorstep has been a dream come true to many people, it got even better when consumers could shop virtually from anywhere using a mobile device such as a smart phone or tablet.
For mobile virtual network operators (MVNOs), eCommerce provides two major benefits – an increase in subscriber usage and an opportunity to reduce distribution costs by more cost-efficient distribution of mobile products without relying upon physical retail outlets.
If you’re an MVNO taking a serious look at eCommerce, here are some things you should be aware of: